Vanessa Moreno
Communications Manager
Hello, it’s nice to meet you.
I am a strategic Communications professional with more than 10 years of combined experience in internal and employee communications, media relations, social media, and marketing.
I thrive in a fast paced, global environment that provides the opportunity to utilize change and project management skills, creativity and continuous improvement in my communications efforts.
Fun fact: My love and passion for writing has spilled into my personal life as I attempt to publish children’s picture books and try my hand at illustration!
Internal Communications: Editorial
Below are a few examples of the many editorial pieces I wrote/edited, published and distributed, consistently ranking among the top 10 intranet articles. I worked with various executive and senior level leaders, Subject Matter Experts, and project teams across the organization to produce accurate and engaging omni-channel content for various projects, and initiatives. *Black boxes indicate redacted information.
Incubation article and video direction
Monthly Cybersecurity Awareness content
Internal product launch: Microsoft Outlook spam reporter button with translations
Monthly Cybersecurity Awareness content
New travel and expense product launch
resulting in policy updates
Enterprise Department of Defense cybersecurity assessment award with translations
Internal Communications: Email
Below are a few examples of the many internal email communications I wrote/edited, designed and distributed as part of a communications strategy for various projects and initiatives. *Black boxes indicate redacted information.
Internal product testing audience: New Microsoft Outlook spam button
New Cybersecurity Awareness training email for contractors
External Communications: Media Relations
Below are a few examples of various content I wrote, edited, and pitched to media outlets and social media influencers for many different LEGOLAND California Resort events, and celebrity visitors. *Black boxes indicate redacted information.
LEGOLAND California Resort press release for Brick-or-Treat Party Nights
Secured publication of Red Hot Chili Pepper’s lead singer, Anthony Kiedis, in Rolling Stone. Directed photographer for photoshoot.
LEGOLAND California Resort media advisory for Official Tree Lighting, and Holiday Snow Days and Winter Nights event
Internal Communications: COVID-19 Campaign
To help employees navigate the COVID-19 pandemic, I directed a small team to strategize the Own It campaign as we called upon employees to take charge of the their surroundings. I wrote the copy, designed/illustrated and distributed each poster for campus print-outs and email distribution. *Black boxes indicate redacted information.
Marketing: Social Media
From creative snapshots and directing video cuts to Social Media Influencer challenges, below are a few examples of the social media work I have done.
